The main reason I decided to own my own dental practice was that I wanted to create an environment where everybody could thrive.
I had done extensive research, so knew that this would be achieved by first creating a positive and powerful workplace culture. A culture people wanted to be involved in. A culture where everyone was valued. A culture where all staff were involved in designing the path to business success.
I had worked in some great practices. Happy and productive environments that I looked forward to experiencing every day. However, often there was a ‘disconnect’ between the staff and the bosses. For most employees it was ‘just a job’. Team engagement in business goals was not encouraged and staff meetings were more designed to chastise than inspire.
I can’t state this strongly enough: Your workplace culture is vital to your practice success.
Everything stems from the culture of your practice: Great customer service, patients booking for advised treatments and passionate performances from individual staff members.
A great definition of ‘culture’ is used by the co-founder of JPPS, Charles Kovess: “Culture is what your people do when no one is telling them what to do!”
Nature hates a vacuum. If you do not design and instill the culture of your practice, the empty space will be filled with something. And it will be filled by the strongest personality in your organisation.
The absence of a positive workplace culture results in low staff morale, high stress, lack of staff loyalty, increased sick days, scapegoating and poor leadership. And that’s just for your team. Your patients also suffer. It makes it difficult for them to trust your team to properly care for them, they won’t refer, they receive inconsistent service and they will not be loyal.
Getting the culture right in your practice will result in happier, more engaged team members who deliver great performances. You will also cultivate trusting and loyal relationships with your patients who will actively refer friends and family to you.