Is your email signature sending the right message?
In this week's blog, I am sharing a super little tool that I discovered yesterday.It is HubSpot's email signature template and it is a quick and easy way to design…
This is THE BOMB!
If you have attended any of my webinars or online coaching programs, you will be aware that it is crucial to select the right mode of communication for the task…
Are your happy and satisfied patients giving you great reviews to increase referrals to your practice?
Traditionally, word-of-mouth referral was the strongest source of new patients for dental practices. For many practices, this is still the case. Despite the multitude of ways that practices have available…
Are You Becoming Disheartened With Your Ineffective Ads?
Dental practices that SUCCESSFULLY use advertising to attract new patients understand that posting an advert or two every now and then is woefully inadequate. Successful advertising requires the implementation of…
Are you asking for referrals yet?
I had a visit with a new hairdresser last week, and I want to recommend them! I am recommending a particular system they have. I was happy with every step…
How to be unique when you and your competition are offering the same thing.
If you are like me and observe dentists advertising messages that I find when searching Google, you will know there are 83,400 dental practices who claim to be the "friendliest"…
A surprising strategy to attract new adult patients to your practice
Most dental practice promotional dollars are spent on attracting new adult patients who are searching for a range of attributes such as gentleness, cosmetic dentistry, implants, convenience or emergency care.…
3 Tips to Encourage Recalls
Recalls are the life blood of your dental practice. Implementing an effective recalling system takes thought, research and tracking results to ensure it is the right system for your patient…
“How did you find out about us?”
"How did you find out about us?" is one of the most important questions to ask. The long-term success of your dental practice depends upon its sustainability. And you…
Get the most out of each coffee!
Promoting your business can be challenging. Success requires an understanding of your target market's behaviour, human psychology and buying responses, and the ability to design an effective campaign to suit your…