That winning feeling….It’s worth the effort!


In my last blog I shared with you by ongoing wish to get better results. And, that to get better results, I have to BE better.

To achieve greater and greater progress and success in life, we need to be on a path of continuous improvement. Tony Robbins coined the term CANI: Constant And Never-ending Improvement. Mastery requires us to do something again and again, improving our performance each time.

There is another benefit to becoming better: Winning!

Tackling life’s challenges with progressively greater insight and success makes us feel like a winner. And according to psychology professor Ian Robertson “Winning’s probably the single most important thing in shaping people’s lives.”

Winning is part of who we are, and we love it!

Think of the prevalence of computer games. They require players to repeat the same task over and again and only once you have mastered the particular skills required will you win that level and progress the next.

Our competitive nature in physical sports is another example of striving to experience that heady feeling of winning. Sporting prowess is not natural, but developed through repetition of the relevant skills. Even seemingly gifted sportspeople must go through this repetition training.

A third example is the joy we feel when a football team or other sporting team that we support wins: It’s almost like we have won the game ourselves!

In both business and life, pursing those winning feelings is a key ingredient to your success. See every challenge as another opportunity to get better. And every chance to get better as an increased chance of winning.


Julie Parker was a dental nurse and receptionist for many years before becoming the first non-dentist to own a practice in Australia in 2003. After 10 very successful years, Julie now shares her wisdom and knowledge to other practice owners to facilitate their path to success. Charles Kovess practiced law successfully for 20 years before becoming a motivational speaker and transformation coach, bringing out the unique and extraordinary capacities of individuals, by accessing and harnessing their passion.